In recent years tourism has grown considerably in Gipuzkoa and is expected to continue to do so in the coming days. The San Sebastián Brand is recognized worldwide as a destination that offers many alternatives to the visitor and is associated with a quality tourism with cultural, scenic and gastronomic value. However, Gipuzkoa remains a stranger in the world of international tourism, although it hides multiple secrets. For this reason, the Department of Culture and Tourism has decided to reinvent its tourist brand and take advantage of the notoriety of the capital as a claim to distribute the visits throughout the territory. Thus the new brand to be used will be the “Explore San Sebastián Region”. “Gipuzkoa Is evoked without naming it, using San Sebastián as a claim, and through an elegant brand image, sophisticated and evocative of a region laden with attractions,” said Itxaso.
As for the logo, this reflects a very rich tourist offer. Not only beach or mountain, but also gastronomy, culture, human landscape, history and active tourism. It Is a polyhedral offer, with many faces for a polyhedral audience that comes from all over the world, with different motivations and objectives but with the common goal of wanting to live singular experiences. “It Is a very dynamic logo, very changeable, and that transmits that feeling of multiple experiences for multiple visitors,” said Itxaso.
The Member of Culture and Tourism has explained that “the tourist offer both San Sebastián and Gipuzkoa are characterized by its quality and we can not allow that to change or that success overflows us and that San Sebastián becomes a crowded destination that instead of RES Ultar beneficial for the whole society is perceived as something annoying and for that it is essential that tourist flows are balanced and reach the whole territory and also not limited to high seasons like summer. ”
“From the point of view of territorial equilibrium, environment, culture, the Provincial Council has the commitment to extend tourism to the whole territory. On the one hand, because, thus, we will be able to offer a more complete experience to the visitors and, on the other hand, for the positive effects of tourism to permeate also within Gipuzkoa, “said the Deputy General. “The tourist offer both San Sebastián and Gipuzkoa are characterized by its quality and we can not allow that to change or that success overflows us and that San Sebastián becomes a crowded destination g and for that it is essential that tourist flows are balanced and reach the whole territory and also not limited to high seasons like summer. ”